Lenticular Cover for The Hollywood Reporter
The Hollywood Reporter’s special edition for Avatar: Fire and Ash called for something beyond a traditional cover, so the team set out to create a piece that felt as cinematic as the film itself.
The answer?
A custom lenticular cover produced exclusively for subscriber and limited-run copies that shifts and moves as you tilt it, bringing the world of Pandora to life right in your hands.
From image interlacing and lens selection to color accuracy and alignment, every detail was carefully managed to ensure smooth motion, sharp transitions, and consistent results across the entire run. With lenticular, precision is everything, and even the slightest shift can affect the final effect.
The finished piece turned a magazine into an experience, part cover and part collectible, and a great example of how thoughtful coordination and specialty print techniques can transform a simple format into something people want to keep.
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