3D Billboard for Lionsgate Films
Lithographix produced a large-scale Sunset Experience installation in Hollywood for Lionsgate Films’ Michael movie campaign, featuring illuminated barricades and two specialty billboards designed to make a bold visual impact.
One billboard featured an 11-foot Michael Jackson figure dancing along the catwalk, while the second showcased a 3D illuminated signature title treatment that brought the campaign to life day and night.
From fabrication to installation, the project combined custom structural elements, lighting, and specialty production techniques to create an immersive street-level experience that captured the energy and iconic style of Michael Jackson.
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