3D Billboard for Lionsgate Films

Lithographix produced a large-scale Sunset Experience installation in Hollywood for Lionsgate Films’ Michael movie campaign, featuring illuminated barricades and two specialty billboards designed to make a bold visual impact.

One billboard featured an 11-foot Michael Jackson figure dancing along the catwalk, while the second showcased a 3D illuminated signature title treatment that brought the campaign to life day and night.

From fabrication to installation, the project combined custom structural elements, lighting, and specialty production techniques to create an immersive street-level experience that captured the energy and iconic style of Michael Jackson.

A cityscape of downtown Los Angeles and a large billboard advertising the movie Michael, with a wall wrap on the street level.
A 3D figure of Michael Jackson performing a dance move on a large red billboard in Los Angeles promoting the movie 'Michael' with a release date of April 24.

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OUT-OF-HOME GRAPHICS

Billboard advertising the Michael movie featuring Jaafar Jackson, with a smiling figure wearing sunglasses and a red jacket in front of the sign at night.
Nighttime aerial view of a city block with illuminated billboard advertising Michael, featuring Jaap Jackson. The billboard shows a smiling man wearing sunglasses and a red jacket. The lower part of the billboard displays a series of fashion images. Streets below with moving cars and a few parked vehicles, residential and commercial buildings visible in the background.